Find the Trusted Messengers

H5N1 is a fantastic case study of some lessons I learned during Covid-19

There is no question that the information landscape has dramatically changed in the 21st century. Information is no longer dictated by authorities but networked by peers. This means the old-school approach to information diffusion—a top-down trickle from ivory towers—does not work with many groups. In fact, it sometimes backfires.

This cannot be more app…