A lesson learned after graduation from one of the giants in my field, Dentistry, was "The challenge for the dentist is to motivate patients to want what they need". It's different from "sales" which focuses on the needs of the provider rather than the patient. A skill not taught.
A lesson learned after graduation from one of the giants in my field, Dentistry, was "The challenge for the dentist is to motivate patients to want what they need". It's different from "sales" which focuses on the needs of the provider rather than the patient. A skill not taught.
The challenge is to educate the patient, and clearly explain relevant risks, benefits and alternatives. Then the patient has to choose. A big issue in the current practice of dentistry is that insurance coverage seems to matter most to the patient, rather than what treatment would give them the best outcome. The other issue is that patients who go to an in-network provider don't realize that appointments are timed tightly and some offices are more concerned with keeping to the allotted time than providing full disclosure to the patient. It is so different now than it was 30-35 years ago, when it was all about relationships and trust between the provider and patient. Communication seemed so much more important then, but now it's all about expediency and production aka "sales."
A lesson learned after graduation from one of the giants in my field, Dentistry, was "The challenge for the dentist is to motivate patients to want what they need". It's different from "sales" which focuses on the needs of the provider rather than the patient. A skill not taught.
The challenge is to educate the patient, and clearly explain relevant risks, benefits and alternatives. Then the patient has to choose. A big issue in the current practice of dentistry is that insurance coverage seems to matter most to the patient, rather than what treatment would give them the best outcome. The other issue is that patients who go to an in-network provider don't realize that appointments are timed tightly and some offices are more concerned with keeping to the allotted time than providing full disclosure to the patient. It is so different now than it was 30-35 years ago, when it was all about relationships and trust between the provider and patient. Communication seemed so much more important then, but now it's all about expediency and production aka "sales."