Great scientist tend not to be great communicators. Instead of trying to do & be everything, you just need to realize your weaknesses & hire people who are good at what you’re not good at. They probably won’t be scientists, but that’s Not what you need them for. Do not waste your time, time that should be spent doing science, trying to b…
Great scientist tend not to be great communicators. Instead of trying to do & be everything, you just need to realize your weaknesses & hire people who are good at what you’re not good at. They probably won’t be scientists, but that’s Not what you need them for. Do not waste your time, time that should be spent doing science, trying to become ace communicators. People get degrees in communication & public relations for a reason. They like it, they’re good at it. (They flunked math & science.) Hire them to do the PR.
Great scientist tend not to be great communicators. Instead of trying to do & be everything, you just need to realize your weaknesses & hire people who are good at what you’re not good at. They probably won’t be scientists, but that’s Not what you need them for. Do not waste your time, time that should be spent doing science, trying to become ace communicators. People get degrees in communication & public relations for a reason. They like it, they’re good at it. (They flunked math & science.) Hire them to do the PR.
This is true in so many fields. Messaging matters.