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If you're selling something, increasing traffic to the website selling it will inevitably result in increased sales. That's the entire point of sales campaigns. It's also in synch with this extremist crackpot political agenda, so there's that.

Also: https://nypost.com/2022/02/02/robert-f-kennedy-jr-anti-vax-crusade-is-making-him-millions/ and https://www.vanityfair.com/news/2021/05/how-robert-f-kennedy-jr-became-anti-vaxxer-icon-nightmare

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