Rumors around COVID-19 vaccines and death, like the Died Suddenly video we highlighted earlier this week, aren’t random. Disinformation campaigns are deliberate, often orchestrated, and highly effective in confusing people enough to change behaviors, like not getting the COVID-19 vaccine. And it’s a very lucrative business. Malicious rumors continue to be a massive challenge in public health, but we aren’t hopeless. There are things that can be done.