I am another "old lady" and a retired IM doc/drug developer. CDC and docs/healthcare providers/scientists did an extraordinary job. At the beginning, we did not know anything about this virus - transmission/lethality/target organs. Due to a lot of basic research in mRNA, scientists were able to conceive and produce safe/effective vaccine…
I am another "old lady" and a retired IM doc/drug developer. CDC and docs/healthcare providers/scientists did an extraordinary job. At the beginning, we did not know anything about this virus - transmission/lethality/target organs. Due to a lot of basic research in mRNA, scientists were able to conceive and produce safe/effective vaccines in record time by short circuiting the usual time required to scale manufacturing product. FDA did an extraordinary job of reviewing filings in real time. Misinformation was received and believed from many sources in part because while we did GREAT science, we did not identify and recruit "trusted messengers". In part, it is a warning flag that we have a population that has a low literacy in science - something we need to fix. Please read: THe Premonition by Michael Lewis - PUBLIC HEALTH NEEDS HELP> We are learning as we go - we need both great science and great communications. MJW
Great scientist tend not to be great communicators. Instead of trying to do & be everything, you just need to realize your weaknesses & hire people who are good at what you’re not good at. They probably won’t be scientists, but that’s Not what you need them for. Do not waste your time, time that should be spent doing science, trying to become ace communicators. People get degrees in communication & public relations for a reason. They like it, they’re good at it. (They flunked math & science.) Hire them to do the PR.
I am another "old lady" and a retired IM doc/drug developer. CDC and docs/healthcare providers/scientists did an extraordinary job. At the beginning, we did not know anything about this virus - transmission/lethality/target organs. Due to a lot of basic research in mRNA, scientists were able to conceive and produce safe/effective vaccines in record time by short circuiting the usual time required to scale manufacturing product. FDA did an extraordinary job of reviewing filings in real time. Misinformation was received and believed from many sources in part because while we did GREAT science, we did not identify and recruit "trusted messengers". In part, it is a warning flag that we have a population that has a low literacy in science - something we need to fix. Please read: THe Premonition by Michael Lewis - PUBLIC HEALTH NEEDS HELP> We are learning as we go - we need both great science and great communications. MJW
Great scientist tend not to be great communicators. Instead of trying to do & be everything, you just need to realize your weaknesses & hire people who are good at what you’re not good at. They probably won’t be scientists, but that’s Not what you need them for. Do not waste your time, time that should be spent doing science, trying to become ace communicators. People get degrees in communication & public relations for a reason. They like it, they’re good at it. (They flunked math & science.) Hire them to do the PR.
This is true in so many fields. Messaging matters.